• Carnevale Network Taking it up a notch...
  • Which Mas Band.....Will YOU be playing with?
  • The Biggest Parties.........The Greatest Music!
  • At the CarnivalThere is something for everyone!

More Events

Miss Caribbean UK London Heat 2018

On sunday 29th of July the Annual MCUK London Heat will be hosted at a new ...
Read More

Stained - Paint, Powder & Water Fete

On Thursday 26th of July kick of your Rotterdam Carnival weekend with an amazi...
Read More

HUSH - All Day Silent BBQ Party

Summer is here, and on the 21st of July  it’s time to throw on the ...
Read More

Caribbean House

On Sunday July 15th Release D Riddim presents the Caribbean House the *FREE...
Read More

Rumshop Raw Licquer Summer Wear Fete

On Saturday 14th of July get your summer wear out for the closet for the Ru...
Read More

Triniboi Joocie Unplugged

Come down to Brixton on the 12th of July 2018 for "Triniboi Joocie Unplugged" ...
Read More

The phenomenal rise of Rastafarian musician Levi Roots is one of the most heart-warming business success stories to date. Levi made the big time by producing his Reggae Reggae Sauce, a delightful mix of barbecue and jerk sauce that won an exclusive contract in 2007 and was soon stocked in Sainsbury’s stores across Britain – Levi’s sauce is the chain’s fastest ever selling product.

Prior to that, Levi had been making the sauce from his home kitchen with the help of some of his seven adult children, and selling the sauce at various small outlets in London, including a south London record shop. Levi’s secret recipe was inspired by his grandmother Miriam Small who taught him how to cook from the age of nine in Clarendon, Jamaica. Levi had the recipe in his head for years but didn’t start producing it until 1991 at the Notting Hill Carnival – where his ‘Rastaraunt’ was a popular feature for over 20 years.

But that all changed when he was featured on the hit TV show Dragons’ Den. Two of the five judges were sufficiently impressed with Levi’s charming presentation which included a song whilst strumming on his guitar, that they committed £25,000 each for a return share of 20 per cent of his company.

In the space of 8 years, Levi has gone from a sauce entrepreneur to restaurateur when, in December 2015, he realised his ultimate dream of opening a Caribbean restaurant. The Levi Roots Caribbean Smokehouse opened its doors to the public in Westfield Stratford City, bringing authentic sights, sounds and tastes of the Caribbean to the masses.

The rapid popularity of Reggae Reggae Sauce has seen an expansion of the brand, to include a wide range of sauces and products. His first cookery book, Reggae Reggae Cookbook was published by HarperCollins in June 2008 and continues to sell extremely well. His second book, Caribbean Food Made Easy was published in August 2009 and was accompanied by a BBC2 series of the same name. Food For Friends (August 2010), Spice it Up (2011) and Sweet (July 2012) were to follow, all published by Mitchell Beazley. Grill it with Levi was published by Ebury in 2013. 

Levi is always moving with the times and has launched his own app called Levi Roots’ Sunshine Food.

The original article can be found here: https://shrewsburyflowershow.org.uk/?portfolio=celebrity-chef-levi-roots

Site Disclaimer

 

The Carnevale Network is a Member Of the AfterDark Network.
All images and content (C) the original authors.

Contact Us

Contact Us

We're excited to hear from you!

You can contact us via our Contact Page. If you'd prefer to give us a ring you can always call us at:

Our Address

, ,

Get Social

We use cookies to improve our website and your experience when using it. Cookies used for the essential operation of the site have already been set. To find out more about the cookies we use and how to delete them, see our privacy policy.

I accept cookies from this site.

EU Cookie Directive Module Information