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Parang music can help take the unique sounds of these islands beyond regional shores says calypso entertainer The Incredible Myron B.

Myron B (Myron Bruce), who was born in Maraval, West Trinidad, is the ultimate local cross-genre performer.

He has had success in several subsets of calypso and soca music, winning six National Humourous Monarch titles and the coveted National Extempore Monarch crown in 2018. He has competed at the National Calypso Monarch finals and the International Soca Monarch semi-finals. Myron B has also dominated the soca parang arena self-producing a series of instant classics including: “Talkin Parang”, “One Man Parang”, “My Wish” and “Barrel a Rum”, among others.

For Christmas 2019 he has released two tracks, the bouncy self-produced “I Wanna Dance” and the laid-back Gideon Bishop-produced “Merry Christmas”. He is also featured on Mevon Soodeen’s (Explicit Entertainment) popular Parang Lime Riddim with “Whole Day Whole Night” and with 6one5 Productions’ La Fiesta Riddim with “Come Parang”.

The affable Chaguanas-based performer says, however, he has observed the current conscious thrust by several young soca acts to carefully produce quality musical products for the global market. He believes it’s an approach all creatives can learn and benefit from.

“Yes, parang can definitely push our music globally. The blend of genres and cultures that created parang music allows for a much wider global appeal. The Latin fusion in the music allows us to cross into previously untapped markets for our music and culture so it is important that creators like myself start thinking global in our writing and production,” an effervescent Myron told the Kitcharee on Friday.

Creating more than music

Myron has created IENT, a multimedia online platform that not only supports his musical endeavours but also creates original local content. The very popular Extempo Newsweekly short was the first production out of his studios.

The immediate success of the show confirmed that not only are local audiences receptive to quality local content, but there are also vast opportunities for Trinbagonian content creators seeking to reach international audiences, he said.

“There are many opportunities available for content creators like myself. Stage performances are just one aspect of my entertainment product. I will be releasing a number of projects that are designed for children in the form of animation and storytelling projects and some other stuff that is designed for film and digital consumption.

“Digital media has finally settled locally and it is now the number one platform for consumption of entertainment. I have always been working very hard to keep pace on the digital side of things. I utilise all of the assets at my digital Marketing Agency to promote my music, generate new and dynamic content pieces and connect fans, media outlets, and event promoters both locally and globally,” he revealed.

Myron B is not only adept at creating digital platforms. He is simultaneously building physical stages with his popular Back Yard Parang Jam annual concert series. This year the show will be held at the Big Black Box on December 1 from 5 to 10.30 p.m.

“The season is shaping up very well this year as the ‘Christmas Fete’ concept seems to have taken over the traditional “Office Party” scene,” he mused.

No Christmas/Carnival clash

As Carnival fete culture seeps into Christmas celebrations he says there is no real reason for panic by parang music purists. Both seasons continue to have a place with large individual followings and a growing overlap of people interested in celebrating both times of year equally.

“I wouldn’t say that Parang season is being squeezed by Carnival anymore. Over the last decade, there has been a serious push by many stakeholders to extend the parang/Christmas season and now we have parang events starting from as early as September as opposed to after Divali which is usually late October/early November,” he postulated.

While it may seem like Christmas is commercially overpowered by Carnival there remains consistent creation of new content, as well as, big parang and parang soca events being staged annually, he said.

“There is still a clear divide between the Christmas niche audience and the Carnival niche so depending on the side of the fence you are on your Christmas experience would be different.

“The truth is we have parang events attracting hundreds of patrons and even thousands in other instances. As performers we now enjoy an extended Christmas season that is equal to the Carnival season and in some instances even more lucrative for many performers,” he concluded.

The original article can be found here

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